Drinking and driving do not mix. Is that why Lexus is shattering a Champagne glass in a new commercial?
No, not really. The spot, scheduled to begin running on Wednesday, is meant to demonstrate the “pursuit of perfection,” to quote the Lexus slogan, in a new way.
The commercial features a new Lexus model, the two-seat LFA, a so-called supercar. But the spot is intended to burnish the Lexus brand image as much as to sell the new car since only 500 of the two-seaters are to be produced.
The Champagne flute breaks in the commercial as a result of the sound of the IFA’s engine being revved up. A physicist was hired, Lexus says, to help determine the type of glass whose natural resonance frequency matched the frequency of the engine noise, which causes the glass to vibrate until it breaks.
Fans of the Lexus brand will recall a couple of previous times that glassware played leading parts in the brand’s pitches. A pyramid of Champagne glasses on a hood helped Toyota Motor introduce the Lexus luxury marque in 1989.
And in 2006, a commercial showed a LS 460 being parallel-parked with its park-assist feature, thereby keeping intact two giant pyramids of Champagne glasses.
Lexus is breaking out — pun intended — the glassware again to introduce a campaign that carries the theme “Engineering the impossible.”
[img] Click on the image to view it at its original size[/img]
Love how Lexus is pushing the "F" brand and thier up coming sport line up. Toyota has a rich racing history and now they are taking it to the streets in a big way.
easily one of the best commercial i have seen in terms of the idea and cinematography. i hope they are doing this for brand image rather than trying to advertise the car.
in fact, i love the behind the scene video a lot more than the commercial itself
The PROMISE...and here I am, RETURNED!!! Black Cherry GS430 Modified to .........MOVE THE CROWD.
Gabrielle (Gabby) Brianne Hendrick......Home with the Lord: 7-24-2006
You cannot post new topics in this forum You cannot reply to topics in this forum You cannot edit your posts in this forum You cannot delete your posts in this forum You cannot vote in polls in this forum
